AI Translation Research

Multilingual meeting frequency is rising and event planners are using live translation to bridge the language gap. Find out how meeting planners are using translation to increase ROI in this comprehensive AI translation research report.

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AI Translation Research

Wordly commissioned Dimensional Research to conduct a study with 200+ Marketing and Sales Professionals at US and UK based organizations to understand trends and best practices around offering translation services at multilingual events. The research is summarized in the infographic below. You can also download the full 40 page report.

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Access the State of AI Translation - 2022 research report.

Some key statistics from the AI translation research report include:
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The frequency of multilingual meetings and events increasing

  • 79% report the number of non-first-language English speaking attendees increasing

  • 88% report having 2 or more non-English languages spoken among event attendees; 40% report 6 or more languages

  • 53% report at least one-fourth of attendees aren't first-language English speakers

Use of live translation is high -- and growing

  • 58% report they have significant experience using interpretation / translation services at their meetings and events

  • Two-thirds (69%) regularly offer interpretation or captioning services at their events

  • Three-quarters (77%) report they are increasing their level of offering live translation / captioning

The use of AI translation is increasing

  • 62% have experience with AI translation

  • Wide range of AI translation uses - #1 - 70% for employee meetings / training; #2 - 66% for customer meetings / training; #3 - 63% for conference keynotes; #4 - 55% for conference breakouts / panels

  • 82% who don't currently use AI are currently or planning to evaluate

AI translation is getting better, and delivers a higher ROI

  • 96% report AI delivers higher ROI than human translators. Top benefits include: #1 - Save time (64%); #2 - Reduce cost (60%); #3 - Simplify logistics (54%)

  • 95% report the quality of AI has increased in the past year

AI translation capabilities wish list

  • The top top features users want in live AI translation solutions include:
    #1 - 24/7 availability (48%)
    #2 - Quality comparable to human interpreters (48%)
    #3 - Event platform integrations (45%)
    #4 - Text transcripts for all languages (44%)
    #5 - Support for dozens of languages (42%)

About the Research
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The survey was managed by Dimensional Research from April 30 to May 9, 2024 to 205 marketing and sales professionals with responsibility for managing meetings and events equally split between the US and UK. Respondents worked for companies across a wide range of industries and had responsibility for managing business events with more than 100 attendees where more than 10% of participants did not speak English as their first language. For more information about Dimensional, visit https://dimensionalresearch.com.