Enhancing Event Engagement with AI Translation

Posted on

September 23, 2024

In a globalized world, events—whether corporate meetings, industry conferences, or webinars—now reach diverse audiences. The key to boosting engagement is inclusivity with live translation and captioning. It allows attendees to participate in their preferred language, ensuring full connection and involvement. Wordly's AI Translation & Captioning Event Engagement Guide delves into this topic. Here's an overview.

Why Does Event Engagement Matter?

The best events establish an emotional connection with attendees, setting the stage for their commitment and involvement during the meeting or event. When attendees are highly engaged, it leads to numerous benefits, including:

  • Increased attendee satisfaction
  • Boosted registration rates for future events
  • Greater social media sharing
  • Improved content retention

Live Translation Boosts Event Engagement

Maximizing event participation, particularly for global teams, involves letting attendees choose their preferred language. You guarantee a seamless and inclusive experience by offering translation across the board.

AI-powered tools like Wordly make this process simple and affordable compared to human translators. Event organizers can schedule and activate sessions in just a few minutes. This flexibility makes offering high-quality, live translation at scale more accessible.

Translation for In-Person, Virtual, and Hybrid Events

Event formats have evolved dramatically, with in-person, virtual, and hybrid events becoming the norm. Regardless of the format, give attendees the option to participate in the language and format of their choice.

For in-person events, attendees can easily access translation services by scanning a QR code with their mobile devices—there is no need for specialized equipment like sound booths or headphones. For virtual attendees, the process is equally smooth—they can access the translations directly from their computers, making the entire experience stress-free. See how Wordly AI translation works.

Provide a Wide Range of Languages

One of the challenges many event organizers face is predicting which languages attendees will need. Fortunately, AI tools like Wordly translate into dozens of top international languages, eliminating the need to hire multiple interpreters, sending out surveys in advance, and avoiding last minute requests. These tools ensure no one feels left out, significantly boosting engagement by making deeper connections.

Offer Captioning as an Alternative

Not all attendees prefer audio translations. Many people find it more convenient to follow along by reading translated captions while listening to the speaker. Offering both options—audio translation and captions—ensures you cater to all preferences. 

Captions also benefit attendees who find listening to audio difficult. Best of all, AI-powered solutions can automatically generate audio and caption translations simultaneously, allowing each attendee to select their preferred format.

Use Customized Event Translation Glossaries

No two events are the same, and neither are their terminologies. Industry-specific terms often need special attention to ensure correct translation. Creating a custom glossary of terms for your event guarantees that it improves comprehension and engagement.

With AI translation tools, building a custom glossary is simple and can be done in real time. AI can easily handle this, unlike human interpreters who might struggle to memorize thousands of terms. The glossaries are reusable, so you can use them for future events and continuously update them.

AI Translation Tools Are Easy to Use

No one likes a complicated setup, especially when joining an event late—it’s a deterrent. AI translation tools like Wordly eliminate this hassle by allowing attendees to join sessions quickly by scanning a QR code or clicking a link.

Event organizers can further enhance the attendee experience by displaying captions in multiple languages on a screen next to the stage, ensuring that everyone can follow along without any technical barriers.

Promote Translation Services Before and During the Event

Offering translation services is a powerful tool for increasing event registration and attendance, especially from global audiences. If attendees know in advance that they can participate fully in their language of choice, they'll be more inclined to attend—a win for event managers and attendees.

For more information about AI translation tools and how they can enhance your next event, schedule a demo.

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